We, young professionals, are conscious of how we spend our time and, of course, money. From the way they stock to the shelves, to the way they staff their stores, Aldi’s minimalist German layout is engineered with your time (and wallet) in mind.
Carts at Aldi are accessed with a quarter that's returned when the cart is. So instead of chasing those car-dinging carts, customers will bring the quarter-keeper keychain they received in the mail.
COPYWRITER: BEN KALAJAINEN
CO-ART DIRECTOR: KATE TERENTIEVA
PHOTOGRAPHER: JASMINE GAINOUS