Colgate wisp

You eat more than twice a day, so why don’t you brush your teeth more than twice a day? A Colgate Wisp is for an on-the-go cleaning in between your routine brushings.

experiential

Vending Machine 

Most people can’t get through the day without a craving they’ll have to satisfy. We’ve attached Colgate Wisps to the back of snacks in vending machines to remind people that they can have their treat and a clean mouth, too. ​​​​​​​

COPYWRITER: AMANDA BROWN