Parents are always trying to spin little moments into something bigger to spark their children’s imagination and keep them occupied. Using the playful nature of social media, we created content that shows the versatility of Pillsbury's food through a child’s eyes.
Within 90 days in market, Pillsbury experienced a 21% increase in impressions and a 244% increase in website traffic on Facebook, Instagram and Pinterest.
COPYWRITER: CRISTIAN SAN EMETERIO
ECD: RYAN BOBLETT