ENERGIZER

With an oversaturated market for batteries, Energizer stands out only as much as the “other” brands would, and it’s easy to pick out the cheapest on the shelf. How can Energizer show that while all batteries might be created equally, they don’t last in the same way that Energizer does?

As the longest-lasting battery among its competitors, Energizer gives you the right energy.

MAILER

Through a partnership with the Salvation Army, Energizer will send out a direct mail piece for the annual toy drive.

experiential

Many people forget batteries while buying gifts, especially during the holidays. To power these good intentions, Energizer will give out complimentary batteries so that travelers can be sure their gifts are complete and deliver the intended good energy.​​​​​​​

sponsorship

Many people forget batteries while buying gifts, especially during the holidays. To power these good intentions, Energizer will give out complimentary batteries so that travelers can be sure their gifts are complete and deliver the intended good energy.​​​​​​​

COPYWRITER: JULIUS IM

PHOTOGRAPHER: JASMINE GAINOUS