il makiage

Maximalists don’t identify with subtlety, so Il Makiage created a campaign encouraging individuals to let their makeup show their true self. When you don’t feel like you, it’s like you’re walking around with a mask. There’s no need to conceal your identity. Rip it off, and work that full-face, honey.

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COPYWRITER: AMANDA BROWN

PHOTOGRAPHER: JASMINE GAINOUS