Peloton

Since few jobs are as physically and mentally demanding as motherhood, Peloton workouts give you strength both on and off the bike.

IronMom Competition

On Mother’s Day, Peloton will team up with Ironman to host a televised triathlon that showcases athlete moms. The competition concludes with a 40k ride on Peloton’s iconic indoor cycles.

Social

Peloton will also hijack Instagram’s TV feature by broadcasting free bikeless workouts, transforming the platform from a social app into a workout app.

Gifts for a Pelo-mom

Moms who workout on Peloton cycles deserve gifts tailored to their sweat-soaked lifestyles. Peloton will offer spouses and kids better birthday, Christmas, and Mother’s Day options like protein balls in heart-shaped boxes and protein shakes.

COPYWRITER: JAKE CHRISTIANSEN

CO-ART DIRECTOR: HEATHER JONES