When coffee grounds are thrown away, something valuable is being tossed out. 

It so happens that they’re a resource full of nitrogen and minerals and all sorts of things that make for nutritious dirt.

Introducing Starbucks Terra: a new program that helps users turn their coffee grounds into a renewable resource, as well as a compostable reward.


Landing Page + How it Works

In-Store Posters

In-Store Coffee Bags

Digital Touchpoints

Customers who already use the Starbucks rewards app will be served in-app advertisements.

Users logging into Starbucks' public WiFi will also see Terra-themed messages.

Program Statistics

At the end of their first year in the program, Starbucks will send users a statistics page

illustrating the impact their participation has made. 

Biodegradable Composting Bags

© 2020 by Jasmine C. Gainous