When coffee grounds are thrown away, something valuable is being tossed out.
It so happens that they’re a resource full of nitrogen and minerals and all sorts of things that make for nutritious dirt.
Introducing Starbucks Terra: a new program that helps users turn their coffee grounds into a renewable resource,
as well as a compostable reward.
LANDING PAGE + HOW IT WORKS
In-Store coffee bags
Customers who already use the Starbucks rewards app will be served in-app advertisements.
Users logging into Starbucks' public WiFi will also see Terra-themed messages.
At the end of their first year in the program, Starbucks will send users a statistics page illustrating the impact their participation has made.
BRANDED BIODEGRADABLE COMPOSTING BAGS
COPYWRITER: TAYLOR EHLIS