Starbucks terra

branding extension

When coffee grounds are thrown away, something valuable is being tossed out. 

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It so happens that they’re a resource full of nitrogen and minerals and all sorts of things that make for nutritious dirt.

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Introducing Starbucks Terra: a new program that helps users turn their coffee grounds into a renewable resource, 

as well as a compostable reward.

LANDING PAGE + HOW IT WORKS

In-Store posters

In-Store coffee bags

digital touchpoints

Customers who already use the Starbucks rewards app will be served in-app advertisements.

Users logging into Starbucks' public WiFi will also see Terra-themed messages.

program Statistics

At the end of their first year in the program, Starbucks will send users a statistics page illustrating the impact their participation has made. 

BRANDED BIODEGRADABLE COMPOSTING BAGS

COPYWRITER: TAYLOR EHLIS