THE CASE FOR HER

Partnership With Coke

The stigmas surrounding periods remain, and even more so abroad. How do we stop this and create a new generation of understanding?  By partnering with the world’s largest international brand to help spread our message.

COPYWRITER: ALEX ESCALERA

Experiential

Specialty Coca-Cola bottles will have questions about menstruation stigmas that exist in other countries. Customers will be instructed to scan their questions to answer them on our landing page.

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For every question answered, Coca-Cola will donate funds to purchase menstrual supplies for women abroad. Questions will enlighten people on the subject in hopes of ending the stigma.

© 2020 by Jasmine C. Gainous