The case for her
partnership with coke
The stigmas surrounding periods remain, and even more so abroad. How do we stop this and create a new generation of understanding? By partnering with the world’s largest international brand to help spread our message.
Specialty Coca-Cola bottles will have questions about menstruation stigmas that exist in other countries. Customers will be instructed to scan their questions to answer them on our landing page.
For every question answered, Coca-Cola will donate funds to purchase menstrual supplies for women abroad. Questions will enlighten people on the subject in hopes of ending the stigma.
COPYWRITER: ALEX ESCALERA
DESIGNER: PRIYANKA PAI